Explainer Video – Directed Right At The Heart Of The Customers


Well, being a business firm we all aim continuously for a very pertinent thing, which is: impressing our

target audience and getting the visitors converted into new leads.

It’s actually not really easy, though, to get new leads but it isn’t that tough either, as one may find while

doing so by the use of primitive practices of marketing or just by getting stuck with some trifling

techniques cause of which you are not getting enough benefit as your lead generation is not as much as

you’ve planned or anticipated.


However, there is no need to worry about, because we are lucky to have too many things for lead

generation in today’s technology oriented world, out of which explainer video is at the nucleus of

the tools assortment you may go for.


The question lies in, how an explainer video can boost your online marketing campaign effectiveness

and the answer is always blowing in the wind:

  •   An explainer video is made up with attractive visuals which are interesting to watch and easy to

understand. It intrigues the viewer and puts a deep impression on their minds about the message

you want to convey.

  •  A short video is always less time consuming and viewers conveniently spend their time watching it

till the end with considerate attention. In today’s busy world it is quite an important requisite to

express you in the most concise yet precise way.

  • A video can be easily remembered by your viewers as the lively animated visuals imprints an

image along with the information content being provided through those visuals. Information

absorption from a video is fairly good and is retained in the mind because of cognitive learning via

visual depiction is well proven to be one of the most efficient learning method.

  • Advertising your product/service by an animated video gives you enough leverage for attracting

new customers because you can interactively express the solution to viewers’ problem or you

can actively present need fulfilment product/service for your audience.

A video can easily get to the heart of the customers by stating them what they want is available to

them and it can also invoke the need to fulfil their hidden or unstated needs.

  • A video speaks out in a human voice which gets recorded by a professional voice over artist

in a considerate way to make the customers not only watch the video but also listen to it carefully

because that video is actually directing to what the viewers wants to hear to fulfill their desires.

  • A video always adds value to your SEO process as it you can have necessary and commonly typed

wordings and phrases in its description.

  • It is always easier to just click the video link or the video frame window, and then just sit back and

relaxingly watch a video rather than scrounging and reading the text all over the labyrinth of

information the internet provides us.


So now, we may give enough credit to an animated video which can find the access, through the

passageway of a wide and complex cornucopia of market competition, to reach the heart of your


-Written by Jaydeep Sodhi
Marketing Head, Nisva Productions

12 thoughts on “Explainer Video – Directed Right At The Heart Of The Customers

  • Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. Seo Plugin

    • Hello SEO,

      Thanks for the info and advice you have provided. We shall scrupulously check into it and work upon refinements to be made.

      We viewed the video you’ve provided and found it useful.


      Stay tuned for more blogs coming up.

  • I was just looking at your Explainer Video – directed right at the heart of the customers site and see that your website has the potential to become very popular. I just want to tell you, In case you didn’t already know… There is a website service which already has more than 16 million users, and most of the users are looking for topics like yours. By getting your website on this service you have a chance to get your site more visitors than you can imagine. It is free to sign up and you can read more about it here: http://hud.sn/2fkg – Now, let me ask you… Do you need your site to be successful to maintain your way of life? Do you need targeted visitors who are interested in the services and products you offer? Are looking for exposure, to increase sales, and to quickly develop awareness for your website? If your answer is YES, you can achieve these things only if you get your site on the network I am describing. This traffic network advertises you to thousands, while also giving you a chance to test the service before paying anything. All the popular sites are using this network to boost their readership and ad revenue! Why aren’t you? And what is better than traffic? It’s recurring traffic! That’s how running a successful site works… Here’s to your success! Read more here: http://labviewni.com/news/5j8

  • Hello my name is Teresa and I just wanted to send you a quick message here instead of calling you. I came to your Explainer Video – directed right at the heart of the customers page and noticed you could have a lot more traffic. I have found that the key to running a successful website is making sure the visitors you are getting are interested in your website topic. There is a company that you can get keyword targeted visitors from and they let you try their service for free for 7 days. I managed to get over 300 targeted visitors to day to my site. http://rb2.in/4nS

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